Welcome to the new world of
plant based Pops!

How oles idea popped.

Ohpops! started as a crazy idea in my small farmhouse 45 minutes from Denmarks capital Copenhagen. Little did I know that the coming 3 years was going to be spend researching in healthier snacking and nerdy nutrition facts.

With a little knowledge, but a big passion for healthy snacking, I worked my way through various snacks with a perfect animal protein quality, but I didn`t get the market response I wished for and that I found very frustrating.

I brought in FMCG GURUS to help from a consultative approach, we sat down and from that I felt sure about the direction for my snacking project -the plant based snack way. Rooban from FMCG Gurus talked passionately about sustainability, plant protein, few ingredients, clean label, transparence and to give the consumers a healthier choice without compromising.

The direction for the ohpops! journey was clear and now 3 years later, and after more than 100 production tests, I have produced a product with only 4 ingredients combined with different delicious flavors. 

A plant-based crunchy protein snack, high in fiber and omega 3, organic, vegan, gluten free and free from preservatives and other additives. 


To make our product as clean as possible, apart from choosing the healthy ingredients, we also reduced the amount of starch and fat as much as possible. The 20g. you get are filled with healthy ingredients and only the most necessary carbs.  You will find other products with 30-50g. at a even cheaper price and it would have been easy for us to increase the bag size to 50g. but this way the last 30 g. would then be fat and simple/refined carbs, with no value at all for you as consumer. We believe our customers understands that it`s not about how much snack you get – but what is in it for your body. Due to the high level of protein and fiber, the fullness feeling is higher than most other snacks. Comparing with Be Kind protein bar, you must eat 75% more of the Be Kind bar according to The Fullness Factor calculation. On top of that the Be Kind Protein Bar (dark chocolate nut) has 530 kcal/100g compared with Ohpops! 320kcal. When you then compare it with the fullness factor you will have 80kcal Ohpops! from the 20g. serving compared to 185,5 kcal from 35 g. Be Kind Protein Bar.    Be kind to your body!

Functional ingredients

When I started to develop ohpops! a clean label product was defined with less than 12 ingredients and with reduced sugar and fat. I choose the 3 main ingredients (wholegrain oat, brown pea protein & hemp protein) to reach a high level of fibre, protein and all 9 essential Amino acids, I chose rapeseed oil due to the high level of omega 3. The flavors are organic and plant-based.  

We have 13% fat with a high level of omega 3, we have 9-10% fiber and less than 4,5% sugar.

Transparent and a clean label:

No additives/ No preservatives  / Non-GMO / Soy free / Dairy free / Gluten free / Allergy free (the big 8)

 / Clean label ingredients / All Natural / Few ingredients / Organic / Clean label processing technologies / Transparency 

word from the founder

“I wanted to make the perfect snack, a clean label snack for the afternoon and evening nosh. Our snack will give our consumer a moment of guilt-free snacking fuelled with benefits. A healthy plant protein snack, nutritious with a good level of all 9 essential amino acids, with vitamins, minerals, fibers, omega 3, omega 6 and omega 9 – tasty and crunchy.”

Ole, Founder

our promise

We will always be transparent about our product and processes, and we will give you a clean label product with a short ingredients list. On our website you will have easy access to all the information you need. Our hope is that you will enjoy your Ohpops! snacking moments, and that you always speak the ugly truth. We care about ugly and we care about truth.

our suppliers

Certified organic production, secured quality control in every part of the chain. The pea and hemp protein are made by cold pressing, the oat is made traditionally (harvest, drying and milling). 

All-natural processes.